We are attending the NBM show in Long Beach this week. This was our first trade we attended a few years ago when we won Ryonet Pick Me Contest. For me, Kelley, this time I am much better equipped to find vendors and ask questions to increase business than I was before. I have learned so much just in one day. From meeting the guys form The Rhinestone World to Synergy 17 to Siser, its been a great experience. Meeting Ross Hunter from Reviation Industries was great too. He is super knowledgeable. Tomorrow I will be taking video to tell more abut the show. Here are just a few highlights from today.
I just wanted to add a quick post about Transfer Express. We first saw this company at the NBM Long Beach show in 2010. They have a really great system for ordering numbers, lettering, and if desired, designs for heat transfer. The items ship anywhere from the same day to two days out depending on what you order. We first used them for a softball team (The Lady Mustangs) that needed numbers and names on the back of the shirts we printed. The prices are reasonable and the customer service is excellent. The one thing I can say about Ryonet and company is that they spoil the customers on excellent customer service so now I expect the same from all the vendors I use! But Transfer Express holds their own on customer service too.
We finished our first softball team shirts today. Hoodies and t-shirts were on the menu! This order was our first time doing names and numbers so we had to find a company that would make this easy for us. When we went to the NBM show in Long Beach, CA last August, we ran across a company called Transfer Express. This company has a fantastic system set up to order names, letters, numbers, even custom designs for screen printers. With just a heat press, which we already have, we just needed to order the names and numbers. The whole process from ordering the names and numbers to the customer service people to help me make sure I was ordering correctly was a great process! I highly recommend checking them out to fulfill those obligations of name and numbers for teams. Quick, easy, and pretty good price too! We used Shirtspace.com for our shirts and hoodies of course. They, too, always provide us with good prices and good customer service!
We had a very busy week here in the T-shirt world! The SGIA Expo 2010 was going on Wednesday through Friday. I was able to go the the Expo for a couple of days and see some really amazing things! I was also able to meet a lot of vendors for the products that we purchase. It was also good to see the ladies and gentleman from Ryonet and Revolt Graphics!
After a couple of busy days at the show, we had T-Shirts to print! We have four orders of shirts to print and by doing them this weekend, we are getting them to the customers five days ahead of schedule! And the shirts look AWESOME! I am very pleased. Kyle and I talked a good bit about the upgraded equipment and how time is money. We really saw the difference in having better equipment and how much faster and smoother the printing process is.
During the printing this weekend we have been brainstorming on ways to get out into the community more to continue to get orders and have come up with a couple of fun things to do. Not to leave you hanging too much, but we won’t divulge all of our secrets today! But we will soon!
The SGIA Expo 2010 started today! And wow! It is awesome! This trade show is really huge. It is hard to believe how big this convention is. There are lots of screen printing industry vendors and a lot of vendors for other industries as well. So far I talked to the guys at CCI, M&R, Revolt Graphics, GraphicElephants, Digital Knight Heat Press, and Ryonet of course! I have a couple of training sessions tomorrow that I am looking forward to. Plus the Keynote Breakfast is tomorrow. Lots more to learn and to tell you about!
As you all know, I love conventions! I had a great time at the NBM show in August and next week, October 13-15, the SGIA show will be here in Las Vegas! I am really looking forward to seeing everyone from Ryonet of course, and I am looking forward to learning even more about the business. I am trying to get my schedule figured out for next week to be able to make the most of my time at the convention. I usually only have about 3 1/2 to 4 hours each day that I am available, but the Las Vegas Convention Center is about 25 minutes away so that leaves me even less time actually at the show. But I am sure all of that will work out.
The shows are a great opportunity to find vendors, see new techniques, and for me, learn about the business side of screen printing. I try to go to a variety of seminars that include garment decorating and sales and marketing. I learned so much at the NBM show that I am even more anxious for the SGIA show to get here. Going to a show really helps me get inspired and see what is possible for me to do and to learn. Trade shows really help me see the possiblity of our business as far as both design and growth. I learned a lot from Graphic Elephants’ Lon Winters, and am looking forward to see what all I can pick up from him at the SGIA show!
I am actually multi-tasking right now as I write this. SGIA has a preview webinar that they offer to participants and it is on right now. Hearing that there are Sales-Free Demonstration Zones at the show is pretty cool! There are demonstrations in the exhibit hall throughout the day and if you want to go, you just show up at the time of the demo you want to see! No extra seminar fees! Pretty awesome! Most of the demostrations are designed for beginners so being free is even better!
I will of course have my Flip camera and notepad, so I will make sure to give updates as to how things are going!
This is the first of a couple of videos I will have up from the NBM show in Long Beach, CA. I spent four days at the show and gained a tremendous amount of knowledge. I highly recommend attending a show and signing up for any classes or seminars that are available. Although this video just shows the highlights from the exhibition, I have a video in the works from the seminars. If I didn’t feel like we were really moving along with our business already, I certainly do now!
I hope you enjoy the overview and thanks again to Ryan, Ashley, Nick, Cobb, Brandon, and everyone else that was at the show from Ryonet.com!
Today was the first day at NBM Long Beach! The exhibit hall opens tomorrow, but today there were educational seminars all day long. I went to two seminars today and both were great. The first one was on effective marketing techniques and the second one was on screen printing basics. Both were helpful, although I had learned most of the screen printing already from the Ryonet classes. It was nice to be the one person in class that knew some of the answers!
The marketing seminar was taught by Vince DiCecco. I think I took this class at a good time in our business. As of today we don’t have a marketing plan, and I wouldn’t have known how to do one unless I had something like this class to help. I think from what I learned in this class, I will start a section on marketing and what I learned. For anyone that can’t go to classes like this, it might be helpful to you as much as it was to me! I will leave you with this last thought on this topic: Remember that you are not creating something completely new, but you are trying to find your unique place in your field by bringing something to your customers that no one else will.
Tomorrow I will go to the exhibit hall for the first time and take some more classes. I am focusing more on the business tips as opposed to learning about other fields. Until then…